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How to create wealth through social marketing?
On the afternoon of the 27th, the Xindian Business Forum was held in Hall 1A. The content sharing with the theme of 'Next Stop, Social Marketing Creates Wealth' shared by Long Fei, a community operation expert and marketing director of Shanghai Tongluju, attracted a large audience.
There is such a point of view: The community is an excellent platform for ordinary people to achieve class jump. Professionals, content creators, capable but not good at socializing, and people with unique specialty resources can all gain economic power through the community. For companies, community is a mainstream way to manage user relationships and create their own super user assets.
What does social marketing rely on to create wealth?
In other words, the community is linked to profit. You know the truth, but traffic thinking is not equal to user thinking. How to create wealth through social marketing is still a hurdle that lies ahead of many people.
To this end, Long Fei made three moves.
1. Accumulate your potential energy. Accumulating your fans, your articles, your lectures, and your videos are all your potential energy.
2. Launch your product. You can find products that you recognize. If you are a skin care expert, you can find skin care products you like to sell. If you are a sports expert, you can also introduce your favorite products to fans.
3. Run your community. Use the community to accompany the growth of customers, and walk in joy, anger, sorrow, and joy. 'Let yourself become the spokesperson of the life view that fans believe in.'
Long Fei introduced that if you become a spokesperson for your fans' outlook on life, then your social marketing has been more than half successful. It is said that every modern person has an island in his heart. If you can reach this 'heart island', what social marketing can't do well?